94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair.

Ideal for medium to thick hair; normal to dry scalp.

Nourishing shampoo gently exfoliates and renews the scalp.

• Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated for medium to thick thinning hair, and normal to dry scalp types
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in
• Delivers a soft, smooth and nourished afterfeel
• Sulfate cleanser-free formula with low lather
• Color safe

Winner of Harper’s Bazaar ‘Best Thickening Shampoo’ 2019

SHAPE Editor's Pick for Best Exfoliating Shampoo for Thinning Hair

FREE FROM:
Parabens
Mineral Oil
Petrolatum
Formaldehyde
Animal Ingredients
Synthetic Fragrance
Gluten

Aveda's own pure-fume™ aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.