Instantly plumps each individual hair strand for thicker, fuller and more voluminous hair from roots to ends, that lasts all day. Adds flexible hold & shine. Fights frizz. Protects from blow drying. Helps reinforce fragile, thinning hair. Will not build up or weigh down hair.
Vegan. 96% naturally derived* Cruelty free. Silicone free.
Ideal for fine to medium hair

Aveda’s own pure-fume™ aroma with certified organic Lavender, Rosemary, Geranium, Vanilla and other pure flower and plant essences.

Thickens hair instantly. Lasts all day.
With rice protein and amla.

-90% said hair looked thicker, fuller instantly with results that lasted all-day1
-95% said it provided a touchable hold1
-91% said it left hair visibly shiny1

FREE FROM:
Silicones
Parabens
Mineral Oil
Petrolatum
Drying Alcohols